Page 2 - Hongkong Land Sustainability 2014 2

Basic HTML Version

2
Hongkong Land Property Management
CEMessage
Consistent ApproachDrives
Cumulative Benefits
Hongkong Land celebrates its 125
th
anniversary in 2014. This is a proud
moment for everyone associated with the Company – past and present –
and we can all look back fondly on a significant legacy of achievements
that mirrors the remarkable growth of Hong Kong and Asia Pacific.
Throughout that time, Hongkong Land has maintained the same values
and followed the same business strategy: to develop and manage
premium-quality properties in prime locations; to strive continuously
for improvements in all areas of our business; and to be leaders in our
industry by providing the best possible service to our customers at
all times. This is a recipe that has served us well over 125 years.
Following the implementation of our Sustainability Policy, sustainability
now informs every choice and decision we make, in all areas of our
business. From purchasing office supplies to making specifications
for major building upgrade programmes, sustainability is as critical
a decision-making criterion to us as quality and value.
For Hongkong Land, sustainability is not seen as a challenge, but as an
opportunity. When we first set the target in our Sustainability Policy to
achieve a 20% reduction in our carbon footprint across all our properties
in Central by 2020 as compared to 2008 levels, we did so with the
understanding that this might be an overly ambitious goal. Instead,
we achieved it by the end of 2013. We have exceeded our targets for
improved energy efficiency and a reduced carbon footprint, without
any compromise on quality or service – and without undermining the
Company’s financial performance in any way.
Our redevelopment of The Forum, which sits next to Exchange Square in
Hong Kong’s Central Business District and is featured in this year’s Report,
proves comprehensively that it is possible to design and create a larger,
higher-performance building on an identical plot while also offering more
space for public access. There are more trees and greenery, less material
used during construction and a significantly reduced carbon footprint.
New green technologies, intelligent design and industry-leading project
management all contributed to the success of The Forum. Yet the key
to making sustainability an integral part of a company’s business strategy
and practice is not technology, but behaviour. When sustainability
becomes an attitude that informs all thinking, business plans, processes
and actions can form a virtuous circle of improvement that is both
self-sustaining and sustainability-friendly.
Y.K. Pang